Marketing Specialist
Location:
On-site (Capvartis HQ)
Type :
Full Time
Overview
We are looking for a creative and results-driven Marketing Specialist to join the Capvartis team. In this role, you’ll develop and implement innovative marketing campaigns to showcase the value of our CRM platform, attract new customers, and strengthen our brand presence in the SaaS industry.
Key Responsibilities
Develop and execute marketing strategies to drive brand awareness and lead generation.
Create and manage content across various channels, including email campaigns, social media, and blogs.
Collaborate with the product and sales teams to craft compelling messaging that highlights our CRM’s unique features and benefits.
Analyze market trends, customer insights, and competitive activity to inform marketing efforts.
Monitor campaign performance and prepare detailed reports on ROI and other KPIs.
Plan and coordinate digital advertising campaigns, including Google Ads and social media ads.
Optimize our website and landing pages for SEO to increase organic traffic.
Required Skills & Qualifications
Proven experience in marketing, preferably in the SaaS or tech industry.
Strong knowledge of digital marketing channels, strategies, and tools.
Proficiency with platforms like Google Analytics, HubSpot, or Marketo.
Experience with content creation and social media management tools like Hootsuite or Buffer.
Excellent communication and copywriting skills.
Ability to analyze data and turn insights into actionable strategies.
Bachelor’s degree in Marketing, Communications, or a related field.
What We Offer
Competitive salary and performance-based bonuses.
Professional development opportunities, including courses and certifications.
Flexible working hours and a supportive team culture.
A chance to make a significant impact in a fast-growing SaaS company.
